1. Why Gold Fish-shaped Cake?

- rapid spread of franchisees as the business can be started with little capital
- staring the business does not require much of space and the business can be carried out under the auspices of the franchise headquarter
- in this era of recession, starting an inexpensive business is a trend
- soundness of the company can be confirmed as it is registered for information disclosure
- Guarantees stable income for buyers corresponding to the spread of franchisees
- can supply various Korean snacks for each season




2. Business Procedure

- review on feasibility of the business via e-mail
- buyer requests for reservation of overseas market research
- the head office provides the buyer with machines, materials and technology that are necessary for the local market
- the buyer selects a model store for promotion within the reservation period
- negotiation for a master franchise agreement after confirming the business feasibility at the local market

3. Product Introduction

Gold Fish-shaped Cake

Gold Fish-shaped Cake competes with an original taste and quality within the Fish-shaped Cake market
its peculiar characteristic is that it is crisp and chewy
good for diet, stuffed with red beans evenly, from the head to tail

Gold Custard Cream Fish-shaped Cake

do not think fish-shaped cake are stuffed only with red beans
fish-shaped cake with moist and soft custard cream is now introduced
customers who are tired of whole red beans will now be presented with special taste

4. Differentiation of "Gold Fish-shaped Cake"

Fish-shaped cake mix made up of 11 years of know-how

- Can have unvarying taste of Korean fish-shaped cake anywhere around the world.
- Easy to prevent technology leakage and to protect and manage franchisees.

Simplification of making method

- Gold fish-shaped cake can be made and sold directly at site upon receiving ingredient materials

Excellent taste of gold fish-shaped cake!

- Customers will be more satisfied with the cake filled evenly with light and moist red bean stuffing, from the head to tail
- Fish-shaped cake mix with various stuffing can be produced through product research and development

Registration for information disclosure

- Franchisees may check franchise headquarter's soundness to determine the business feasibility
[www.franchise.ftc.go.kr]

Starting business with little capital and carrying out the business under the auspices of the franchise headquarter

- Anyone can easily start the business as a franchisee with little capital; stores can also be directly managed by the franchise headquarter

Best brand strategy

- The head office, together with the overseas franchise headquarter, promises that the business will grow to be a valuable brand through participation of experts

5. Electric Bakeware - Features

Uses electricity only
Safe and does not cause smell since it does not use gas
Product making speed is faster than that of Company A
Separate shelf is needed since display counter is not attached to it
Separate equipments




6. LPG Bakeware - Features

Initial investment costs is reduced as the bakeware is inexpensive
Can be used when gas or LPG is available
Display counter is located right above the bakeware;
can keep the cake warm for a longer time

7. Estimated Sales Profit

1) guarantees stable income resulting from the spread of franchisees
2) durability and expansibility of the business is the strength
3) the business targets a niche market; competitor pool is smal

8. Company History

Franchiser supplying the best fish-shaped cake making equipments as well as
dough and stuffing made up of 11 years of know-how to 150 franchisees
Date of Establishment: April 1, 1999
President: Han Gyucheol
Production Item: dough, customized stuffing
Monthly Output: 60 tons

8. Appear in a Television

Broadcasted on SBS's Surprising Contest Star King (the 102nd)
1st Project for Overcoming Recession
Extraordinary business success with fish-shaped cake!
Idea worked! Making KRW 5,000,000 every month by selling fish-shaped cakes!
A success story! Disclosing business know-how for overcoming recession!
Jumbo King Fish-shaped Cake vs. Micromini Fish-shaped Cake!